MKTG Essay Example | Topics and Well Written Essays - 250 words - 1

MKTG - Essay Example Teenagers and young adults spend countless hours in front of their television playing video games. The graphics and capabilities of video game consoles such as X-Box 360 have come so far that it is enabling marketers to become creative in the ads they develop through video games. Video game developers are able to gain extra money by introducing ads into their games. This is a brand new advertising medium that has lots of potential for growth. The use of adverting in video games is done through subtle subliminal messages. A lot of games such as Grand Theft Auto there are entire cities illustrated as part of the plot. Advertisers use these virtual cities as their breeding ground for ads. Companies such as Coca-Cola might place a vending machine in the video game; car manufacturers might use their brand name in the car models players’ use in games such as Grand Turismo. Due to the amount of hours gamers spend playing, marketers want to capitalize on this alternative media to send their messages to potential customers. Work Cited Page Emarketer.com. 2011. â€Å"Video Game Advertising.† 5 April 2011.

News release Assignment Example | Topics and Well Written Essays - 500 words

News release - Assignment Example The company CEO, Brian Cornell says that the company will seek to redeem its reputation as a leading online shopping outlet in the country. However, the business of online shopping continues to experience security challenges due to increasing sophistication of data theft technologies. The CEO states that the company will invest in data security systems to detect any fraudulent activities in order to implement the new strategies. Cornell asserts that the business of the company remains stable despite the attacks. The corporation is taking bold actions to ensure data security. The measures include constant monitoring of possible fraudulent activities, advising customers to create stronger passwords and also to report such criminal attempts to the relevant authorities for further investigations. â€Å"Despite the security breaches last year, the company has recorded an increase in digital sales. This means that our loyal customers have more trust in the company and believe that their data is safe with us. We will maintain our commitment towards offering our customers quality services. We will also deploy other value-addition strategies to give customers more value for their money. For example, the company will expand its free shipping to customers during the festive season to increase their trust in the company. We will also continue seeking other sustainable ways of increasing customer satisfaction,† says Cornell. In 2013, the company experienced a major data breach that exposed the customers’ details. The data bleach targeted credit and debit card details of the customers. The company considers the act as criminal and aimed at reducing the trust in the company. The CEO explains that the company’s digital sales depend on products offered by the company and how it rewards its loyal customers. The company will increase the products to 35000 to give the customers a wider

Women in Political Leadership Essay Example for Free

Women in Political Leadership Essay In this paper I will examine female political leadership. As a male growing up with a single mom that worked hard for equality, I understand firsthand the struggle that some women are met with. If we analyze the recent years, we can see that there has been numerous women that are soaring into leadership ranks in government. I find the leadership tactics of women prime ministers and heads of state; to have patterns that have emerged for women engaging in political positions in different section of the globe, when it comes to wealth, approach and communication relations. In addition, I will be making a distinction between the leadership techniques of women politicians within conventional societies with those directing resistance actions, as a result having a diverse resources and limitations in the way of organization and communication opportunities that are obtainable. Therefore, this paper will also confer the responsibility of ethical investment as a source for female opposition leaders, in specific in undemocratic framework. Female Heads of Government and the Use of Force  There is a great significance of the connection involving a high percentage of women in the legislative body and reduction in military expenditure, sex does affect this. Though, it is the widespread number of women in government that have a larger impression on military expenses than the sex of the particular leader. Just as the election of one African American president, has not ended a history of racism and tumultuous race relations, one female in office cannot make a notably change in the patterns of the administration. It will take an increase in the women legislative body of government that we will confirm whether there is a progression in the direction of reduced militarism. Gallagher (1993) projected three constructive conclusions of more women coming into the political arena: more collaborative policies, more diplomatic strategies and directives, and more democratic viewpoints and ideals within the government.

Restaurant - Eating Essay Example for Free

Restaurant Eating Essay One of my favorite restaurants is Olive Garden. Without going to Italy to taste their traditional food just come in to Olive Garden and experience the Italian food. They offer wide varieties of Italians food. While the restaurants are similar in the type of food they prepare the difference in their atmosphere, menu and services will assist the customers in making the big decision on which one they like to satisfy their appetite. Olive Garden is the perfect place for a meal if you’re looking for both exquisite and casual dining. The atmosphere is very comforting and the mood is relaxed with the dà ©cor being contemporary but restrained. The tables are in a good distance apart so the diners are given their privacy, but at the same time do not feel isolated from others. When my first time walked in their restaurant, I said to my self that this is a place that I can bring my family to enjoy our dinner together. Even though, I have to spend time waiting to get the table, but it is worth to wait. While the atmosphere is a place to go so do their services. The staffs are friendly, welcoming and efficient. They are always willing to go to lengths to help make your dining experience as memorable as possible. My family and I were very new to the restaurant; the waitress came make us feel like home. She took us to the table and asked to order the drink. She greed us and told us that she will be your table service for tonight. The service was very knowledgeable of the menu and was very polite while taking order. Olive Garden offers wide varieties of Italian food. You can order from an exclusive range of starters, main courses and desserts. The dishes are quite reasonable price range from $10 to $25 including entrà ©e and dessert. I was order Chicken Alfredo which is my favorite. While we were waiting for our main course the entrà ©e came with the salad and breadsticks and also the wine are exclusively sold only at Olive Garden for their customer to taste; then our order came in a short time after. While we were eating the waitress came asked for drink refill or how did we enjoy the food. We were really enjoying our dinner at Olive Garden where we can enjoy good food, a place where we can relax and the staffs treat us as family. We brought friend and family their many time after and everything is treating us the same way even better. This is our favorite Italian restaurant of all time.

Global Climate Change as a Socially Relevant Scientific Issue

Global Climate Change as a Socially Relevant Scientific Issue The climate of planet Earth has been subjected to significant changes, particularly in seasonal temperature and weather patterns, since the dawn of the Industrial Revolution, around the year 1750. Since that time, the climate has been increasingly impacted by anthropogenic drivers, such as carbon dioxide and methane production. Increasing concentrations of these gases have led to changes in available habitat for many organisms, extreme weather patterns and sea level rise, as well as effects on the health and economy of the human population. According to the U.S. Environmental Protection Agency, changes in global climate can have dramatic effects on where species can live, how they interact, and the timing of key life events, all of which can have profound effects on ecosystems. For example, one study shows that Northeastern birds that normally spend the winter in the southern United States have been returning north in the spring 13 days earlier than they did 100 years ago (United States Environmental Protection Agency, 2017). Shifts in migration like this can result in limited food availability and changes to breeding cycles. Some species have been shifting their habitable range due to changes in their normal environmental range, causing ecosystem changes along the way. For example, as boreal forests invade the tundra, the habitats of caribou, arctic foxes, and snowy owls become greatly reduced, as they depend on the tundra environment for their habitat (United States Environmental Protection Agency, 2017). Another comm on example of this negative effect is the shift in habitat for the polar bear. The polar bear depends on sea ice for its habitat, as well as its hunting grounds, where it uses holes in the ice to hunt for seals. As the global temperature increases, the mount of sea ice coverage decreases, which reduces the ability for the polar bear to access its traditional food supply. The loss of habitat is dramatic for the polar bear, as it cannot simply move farther north as other species can, since it already lives in the northernmost area of the planet. For this reason, the polar bear is an endangered species due to the continued effects of global climate change. The topic of global sea level rise has been a part of global climate change research for some time, but recent findings show that the change is accelerating rather than increasing at a constant rate. The new study is based on 25 years of NASA and European satellite data and shows that the acceleration has the potential to double the sea level rise by 2100 that had once been projected based on a steady increase in sea level. If the rate continues to increase at its current pace, sea level could be 65 cm higher than it is today by the year 2100 (Weeman, 2018). The rise of sea surface levels are due to increases in global temperature, which results in two types of changes. First, the increasing temperature melts the ice sheets, releasing more water into the ocean. Second, the addition of this warmer water and the overall increase in ocean temperature causes thermal expansion (due to hydrogen bonding) of the ocean waters, meaning the volume of the water increases as a direct effect of th e temperature increase. Around the world, even small increases in sea level can cause catastrophic changes in habitats, for humans and wildlife alike. Coastal populations, especially those that exist closer to current sea-level will lose use of the land, including homes, businesses and other infrastructure in the area. Populations will need to move further inland, further stressing the already dense human population, particularly in countries like the U.S. and China. Changes in sea level will also affect land dwelling animals and vegetation, which can cause disruptions to coastal ecosystems and eventually inland ecosystems, as species that are able to migrate inland encroach on other established ecosystems. Global climate change also has potential health effects on humans. According to the Executive Summary of the Impacts of Climate Change on Human Health in the United States, climate change affects food and water sources, the air that people breathe, the weather, and interactions with both the natural and built environments. Increased temperatures can lead to locally extreme heat events, increasing the frequency of heat-related illnesses and deaths, especially for the elderly, young children, and those with chronic illnesses. Weather patterns and sea level rise will disrupt infrastructure and cause coast flooding, which will negatively impact access to essential services like power, clean water, and emergency services  (Crimmins, 2016). The changes in seasonal weather patterns will also affect food and water quality as well as changes in infectious agents, which will increase the likelihood of food, water and vector-borne diseases, such as Lyme disease (Crimmins, 2016).   Although there is an abundance of evidence supporting the issue of global climate change, naysayers still exist, using disinformation strategies to confuse the public and delay action on remediation efforts. Many of these large organizations receive most of their funding from large oil companies, whose businesses will not benefit from legislative action for remediating climate change. However, the currently most noteworthy stakeholder group that opposes climate change is the Trump administration. It is difficult to summarize the major stances against climate change of this administration, since most of the arguments have long since been negated by many scientific reports. For example, Scott Pruitt, the current EPA administrator questions â€Å"whether we can measure ‘with precision’ the role of humans on the climate,† and he proposed, based on this, that humans may not be the major driver of global warming (Mooney, 2017). As a reflection of this stance, the curren t administration has revisited the fuel efficiency standards previously put in place by the Obama administration, a beginning step towards reversing the effort to lower carbon emissions. Based on the unsubstantiated argument that climate change is not definitively caused by humans, the Trump administration has moved toward lowering air pollution regulation standards, defunding major climate research projects, omitting climate change as a national security threat, and even taken down the climate change pages of the Environmental Protection Agency website (Greshko, 2018). The list of stakeholders and organizations that back the issue of climate change is long and substantial. One such organization is the U.S. Global Change Research Program. In the 2017 Executive Summary, it is stated that the global average surface air temperature has increased 1.8 °F over the last 115 years, which is the warmest in the history of modern civilization (Wuebbles, 2017). The report concludes that the dramatic changes are extremely likely to be due to the changes in human activities, based on extensive evidence. The most important point that is made in the executive summary is the positive correlation between the increase in anthropogenic production of greenhouse gas emissions and the many adverse effects on the global climate and the Earth systems, including sea surface temperature, ocean acidification, sea level rise, air pollution, and melting glaciers. The amount of scientific evidence supporting global climate change is substantial and there are many different sources that can be discussed. The most commonly discussed anthropogenic driver of the current changes to the climate is carbon dioxide. Carbon dioxide is a major pollutant produced by various processes in human industry, such as the exhaust from combustion engines in vehicles. Carbon dioxide is a greenhouse gas, meaning that it traps heat that is radiating back from the Earth’s surface, which initially arrived as solar radiation. Due to its ability to increase the average global temperature of the atmosphere, it becomes part of several strong positive feedback loops, which amplify its effect. For example, the increasing temperature of the atmosphere allows more sea ice and snow to melt, reducing the planet’s albedo, or ability to reflect solar radiation, which allows more radiation to be absorbed at the surface, further increasing surface temperature. Melting of this snow and ice can also accelerate the breakdown of organic matter from below the permafrost, releasing more carbon from the long-term cycle into the short-term cycle, which will further contribute to the positive feedback loop  (Schuur, 2015). The relationship between the increase in atmospheric carbon dioxide and surface temperature is strongly correlated, as shown below in the figure from Climate Central: The figure shows the strong positive correlation between the temperature anomaly, which is compared to the temperature baseline from the early industrial time period, and the rising carbon dioxide concentration in parts per million (ppm) (Climate Central, 2017). The next figure from NASA shows the historical trend of carbon dioxide over a much longer time period, as far back as 650,000 years. The figure clearly demonstrates how dramatically the carbon dioxide concentrations have increased since the rise of industry. Although those that are against climate change will point out the clear repeating trend of low and high carbon dioxide concentration, there is only one clear cause for the steep increase that began in the time period of the industrial revolution (Graphic: The relentless rise of carbon dioxide). Climate scientists have obtained accurate records of historical carbon dioxide levels from glacial ice. The air is locked in layers over time, which forms bubbles in the ice. Scientists are able to run tests on these samples to determine the amount of carbon dioxide that was present in the atmosphere in the corresponding time period. They can then compare this level to the temperature determined from proxy data from tree rings and water vapor oxygen ratios in other samples from the time period. One of the possible solutions for mitigating the effects of climate change would require the foregoing of the use of fossil fuels. Since the primary driver of global climate change is the increase in carbon dioxide concentrations in the atmosphere, and the carbon dioxide comes mainly from emissions from fossil fuel usage, the fossil fuel usage is a significant problem. Fossil fuels are also removed from the deep carbon reservoirs, and by removing them for human use, carbon is being rapidly moved from a long-term sequestered cycle to a short to term cycle in the surface and climate system. Eliminating, or even reducing, the use of fossil fuels, particularly in developed countries, comes with significant costs. The leading mode of travel by the average working citizen is their privately owned vehicle, which normally runs on traditional gasoline, a major source of carbon emissions. Many people have a significant daily drive to their workplace. The start-up costs for people in this econo my make it difficult to switch to more eco-friendly options for travel. There are also not yet many incentives to alter their travel habits. The need to switch from fossil fuels is also a risky move for the economy since many of the largest industry leaders are the oil companies. The movement for climate change legislation has been battling against oil companies for a long time since oil companies are believed to provide funding for many political campaigns, thus ensuring that their businesses will continue to flourish. Coal is estimated to provide about half of the electricity in the U.S., and a similar percentage worldwide. If the coal and oil companies were to endure far stricter regulations in order to reduce carbon emissions, there would likely be great risk to the global economy. If fossil fuels were to be used less or not at all, and alternative energy sources were used in their place, it should be possible to cease the increase of carbon dioxide concentrations in the atmosph ere and allow the global climate to eventually recover to a more normal state. Reducing the carbon dioxide concentration in the atmosphere will positively affect many aspects of the climate. Global average temperatures will eventually return to more normal ranges, the sea level should no longer continue to rise, and air pollution will be reduced, saving people from heat related death and sickness, as well as food and water-borne diseases. Another benefit to decreasing the carbon dioxide concentration will allow for the acidification of the ocean waters to slow and possible decrease. Another key solution for mitigating climate change would be to reduce the deforestation of the planet. Trees and other vegetation are an important piece of the carbon cycle. When vegetation dies, it eventually becomes part of the long-term carbon cycle, which means that it will eventually be turned back into rock and sequestered in the Earth, but this process occurs over a much longer time scale. When humans purposely destroy forests for various reasons, a substantial amount of carbon is released into the system as biological carbon, into the ground, the ocean and the atmosphere. Not only does deforestation increase the amount of carbon dioxide in the atmosphere, which increases global surface temperature, it also decreases the Earth’s albedo. Tree cover has a higher albedo value than agricultured land and black pavement, so when they are torn down, the ability of the Earth’s surface to reflect radiation back to space is decreased. This results in more heat becoming abs orbed at the surface, which causes more melting of ice and snow, further amplifying the warming and melting effects. The cost of reducing the amount of deforestation means losses for the agricultural industry, since this is one of the primary reasons lands are cleared. Reducing deforestation means that farmers will have less land to use for growing crops and less pasture space for grazing animals. Agriculture is a major source of sustainable food for many countries and the need for land in the industry is growing. It could also mean losses for the construction industry, as new regulations would prevent unnecessary clearing of land for new building projects. There are some risks to reducing deforestation. Deforestation helps to reduce likelihood of fast-spreading forest fires. Areas that are prone to forest fires often perform preemptive cutting. Forest fires negatively affect the atmosphere, as they rapidly inject carbon dioxide into the air. If certain areas were not permitted to c ut trees as they need to, it could put them at risk for more forest fires, which could be more dangerous in the short-term. However, reducing deforestation would be beneficial because it would no longer decrease the planet’s albedo and would reduce the amount of extra carbon dioxide being injected into the atmosphere. The best recommendation for mitigating, and hopefully reversing, the effects of global climate change would be to cease the use of fossil fuels. Since the anthropogenic removal of carbon from the Earth for fossil fuels has been determined to be the source of the leading cause of global climate change, it would make sense for it to be the most important solution for reversing the adverse effects that it has had on the planet. Humans removing various carbon-based fuels from their long-term sequestration in the Earth has led to an over-dependence on its various forms of energy production. The burning of these fuels produces the carbon dioxide that has been building up in the atmosphere, which is the leading greenhouse gas that traps heat in the atmosphere. Along with the direct effect that carbon dioxide has on atmospheric temperature, its increased concentration in the air allows for more to be dissolved and temporarily sequestered in the oceans, which causes ocean acidification. Ocean acidification has negative effects on coral reefs and ocean life. As the temperature of the ocean increases alongside the atmosphere, the ocean also holds less carbon dioxide, lessening the ocean’s ability to assist in cooling the surface temperature. The addition of carbon dioxide to the atmosphere via the burning of fossil fuels moves the carbon to the short-term carbon cycle. It takes much longer for carbon to move back into a long-term cycle once it has been removed because it takes several hundreds or thousands of years for the carbon material to decay and compact into the rock sediment once again. Although there are other greenhouse gases and other long-term factors contributing to global climate change, the use of carbon-based fossil fuels is the most significant, as the changes to the atmosphere began at the same point in history when fossil fuels drove the industrial revolution. The most logical recommendation for reversing the negative effects which have been worse ning since this time period is to reverse the most significant shift in the use of fossil fuels for energy that began over 250 years ago. Works Cited Climate Central. (2017, April 19). Rising Global Temperatures and CO2. Retrieved from Climate Central: http://www.climatecentral.org/gallery/graphics/co2-and-rising-global-temperatures Crimmins, A. J. (2016). Executive Summary. Impacts of Climate Change on Human Health in the United States: A Scientific Assessment. Washington, D.C.: U.S. Global Change Research Program. Retrieved from U.S. Global Change Research Program, Washington, Graphic: The relentless rise of carbon dioxide. (n.d.). Retrieved from NASA: Global Climate Change: https://climate.nasa.gov/climate_resources/24/graphic-the-relentless-rise-of-carbon-dioxide/ Greshko, M. P. (2018, Apri 6). A Running List of How Trump Is Changing the Environment. National Geographic. Mooney, C. (2017, December 29). What position does the Trump administration take on climate change? All of them. The Washington Post. Schuur, E. A. (2015). Climate change and the permafrost carbon feedback. Nature, 171-179. United States Environmental Protection Agency. (2017, January 19). Climate Impacts on Ecosystems. Retrieved from Environmental Protection Agency: 19 January 2017 Snapshot: https://19january2017snapshot.epa.gov/climate-impacts/climate-impacts-ecosystems_.html Weeman, K. L. (2018, February 13). New study finds sea level rise accelerating. Retrieved from NASA: Global Climate Change: https://climate.nasa.gov/news/2680/new-study-finds-sea-level-rise-accelerating/ Wuebbles, D. D. (2017). Executive summary. In: Climate Science Special Report: Fourth National Climate Assessment, Volume I. Washington, DC, USA: U.S. Global Change Research Program.

Flowers and Fairytale :: Free Descriptive Observation Essay

Flowers and Fairytale By the school, there is a little garden with a water fountain and several little trees around it. Each tree is grounded in a two-foot high cement block. The tree is covered with leaves, and the leaves have scattered flowers around them. The fountain contains several little water shooters, shooting out forms of water, which resembles the flower as a dancing fairy. The flowers start at the bottom of the tree. The ring of flowers surround the tree. They are made up of many bright colors of red, pink, violet, blue and white. From a distance there appears to be a swarm of them. The flowers’ petals are soft and sweet smelling. They don’t suffocate my senses, though. The flowers are like a weak perfume. They are gentle and subtle. When I touched one of the flowers in my hand, it was as soft as silk. I realized that they were so fragile, because they sliced apart very easily. The flowers are held captive by the army of leaves. The green leaves are mixed in with the flowers. The shades of the green leaves range from light yellowish green to dark bluish green. Most of them are shaped like tiny bananas and others are wider, like pears or apples. The crashing water near by drowns out the scent of the leaves’ chlorophyll. Some of the leaves are almost as smooth as the flowers, but some are rough, similar to a rug. The leaves are grouped together like many little trees. The trees and leaves cover the soil and the bottom part of the tree—like a drooping green gown. The tree is very much like a queen, wearing its dress of leaves. I would not reach out and touch it—because it would be rude. At the shoulders of the tree—the branches fork off into three directions. The thick branches hold up more green leaves—the delicate kind—shaping the head of the tree like a mushroom. The tree resembles a green Queen Amadalia—young and bright. When I looked up at her, you see the sunlight reflect off her hair—the leaves—creating a peaceful glow. It blurs everything, however, and I had to stop looking. The wind does blow the leaves, but it is so lightly that you can barely tell. The fountain near by spurts out water in this direction. I look over there and see groups of dancing water in the wide square pool. Flowers and Fairytale :: Free Descriptive Observation Essay Flowers and Fairytale By the school, there is a little garden with a water fountain and several little trees around it. Each tree is grounded in a two-foot high cement block. The tree is covered with leaves, and the leaves have scattered flowers around them. The fountain contains several little water shooters, shooting out forms of water, which resembles the flower as a dancing fairy. The flowers start at the bottom of the tree. The ring of flowers surround the tree. They are made up of many bright colors of red, pink, violet, blue and white. From a distance there appears to be a swarm of them. The flowers’ petals are soft and sweet smelling. They don’t suffocate my senses, though. The flowers are like a weak perfume. They are gentle and subtle. When I touched one of the flowers in my hand, it was as soft as silk. I realized that they were so fragile, because they sliced apart very easily. The flowers are held captive by the army of leaves. The green leaves are mixed in with the flowers. The shades of the green leaves range from light yellowish green to dark bluish green. Most of them are shaped like tiny bananas and others are wider, like pears or apples. The crashing water near by drowns out the scent of the leaves’ chlorophyll. Some of the leaves are almost as smooth as the flowers, but some are rough, similar to a rug. The leaves are grouped together like many little trees. The trees and leaves cover the soil and the bottom part of the tree—like a drooping green gown. The tree is very much like a queen, wearing its dress of leaves. I would not reach out and touch it—because it would be rude. At the shoulders of the tree—the branches fork off into three directions. The thick branches hold up more green leaves—the delicate kind—shaping the head of the tree like a mushroom. The tree resembles a green Queen Amadalia—young and bright. When I looked up at her, you see the sunlight reflect off her hair—the leaves—creating a peaceful glow. It blurs everything, however, and I had to stop looking. The wind does blow the leaves, but it is so lightly that you can barely tell. The fountain near by spurts out water in this direction. I look over there and see groups of dancing water in the wide square pool.

sponsorship management Essay -- essays research papers

SPONSORSHIP MANAGEMENT PRESENTED BY: JULIUS TABLE OF CONTENT 1.  Ã‚  Ã‚  Ã‚  Ã‚  What is Sponsorship? 2.   Ã‚  Ã‚  Ã‚  Ã‚  What is Management? 3.  Ã‚  Ã‚  Ã‚  Ã‚  What are the Management’s Functions? 4.  Ã‚  Ã‚  Ã‚  Ã‚  What is Sponsorship Management? 5.  Ã‚  Ã‚  Ã‚  Ã‚  Know the Game: understand what sponsorships can do and cannot do 6.  Ã‚  Ã‚  Ã‚  Ã‚  The Passion Connection 7.  Ã‚  Ã‚  Ã‚  Ã‚  How does sponsorship really enhance brand building? 8.  Ã‚  Ã‚  Ã‚  Ã‚  Understand leverage 9.  Ã‚  Ã‚  Ã‚  Ã‚  Measurement 10.  Ã‚  Ã‚  Ã‚  Ã‚  Case Study What is sponsorship? ‘As a marketer, why wouldn’t you use sponsorship? What better medium is there? With sponsorship, you already have a loyal, passionate consumer following of whatever that sponsorship is, whether it’s music or football or sailing-you already have a connection with the consumer. So if the fan that has the passion for something is the same person that is your customer, why would you not borrow some of that equity and use that as the essence of an idea around which to build your communication ‘Chris Weil, Momentum Worldwide Sponsorship is a multi-faceted strategic brand building and marketing tool, which allows a company or brand to associate with a relevant marketing asset (e.g. sport event, social cause, issues or passion), and leverage that association for the mutual benefit of all stakeholders. Sponsorship is a heaven sent opportunity that allows consumer to experience the brand. Sponsorship â€Å"embraces† the consumers while advertising â€Å"wave at them†. If there is any brand building effort that provides a sustainable competitive advantage, it is sponsorship. The value of sponsorship is being enhanced rapidly and key events and organisations are able to choose from a wide range of potential sponsors and attract high rights fees. Prime factors in the rise of sponsorship fees are the globalisation of communications, new technology of cable and satellite broadcasting, the internet and digital communications and the growing aspirations of societies for leisure and information. Sponsorship is changing too, and it now figures as part of mainstream marketing. For example, sports sponsorship is increasingly referred too now as sp... ...;  Match day tickets to staff †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Global newsletter distribution with promo activities Guinness Rugby World Cup Ambassadors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ex-players to serve as World Cup ambassadors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Used at trade events, staff events, etc Website †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Guinness created website †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Elements of broadcast could be downloaded as screen savers †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Average visit to website lasted 9 minutes Results †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Increased consumption in priority markets (GB=17%, Fr=37%, Australia=20%, SA=24%) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  94% prompted awareness in GB, post activity †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Guinness was the most dominant sponsor of the Games †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Positive results in reinforcing brand essence, injecting energy, promoting newsworthiness and co temporizing the brand Conclusion †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Principles must be applied consistently over time †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Message must be consistent with brand essence †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Measure, measure, measure