The Marketing of Harley-Davidson

Nice Harley. I was going to get one of those, too. unless I spent $6,495 on a killer dinette set. Harley . . . Dinette influence, Harley . . . Dinette Set. Went with the Dinette Set (Harley-Davidson, 2004). With its in style(p) commercial Harley-Davidson brings together their two core consumer markets, the inflexible rockers and the up-and-coming baby boomers. To both of these groups, the Hog represents freedom. To the biker it is the undefendable road, no ties left behind, living one day to the next. For the boomer, it is an hop appear from the routine day-to-day life that affords them the opportunity to own a Harley. While maintaining their im bestride, Harley-Davidson manages to court both of its core customer groups as it continues its ride up the mountain of sales.          Harley-Davidson is the only major U.S. defining machine of motorcycles and the nations number one seller of heavyweight motorcycles. The friendship offers 28 models of touring and custom Harleys through a worldwide engagement of 1,300 dealers. Harley models hold the Electra Glide, the Sportster and the Fat Boy. Besides its bikes, Harley-Davidson sells attitude - goods licensed with the accompany chance upon include a line of clothing and accessories (Ho overs Online, 2004). The median value age of their customer is 46 with an average income of $78,000. Nearly half(a) of these customers were precedent Harley-Davidson owners, while just over a take up were initial time motorcycle buyers (Harley-Davidson, 2004).

Hardly a junior company (founded in 1903), the company floundered du ring the 1970s. In early 1981, connoisseurs! hip bothy on the shore of bankruptcy, thirteen senior executives bought back Harley-Davidson from American Machine and foundry Company (AMF). In 1983, the company petitioned the internationalist Trade guardianship for tariff relief. The tariff, granted in April of that year, was put on all Japanese motorcycles 700cc or... I like the focussing this is written. It is conversational without being over familiar. It really kept my hobby If you want to get a full phase of the woolgather essay, order it on our website: BestEssayCheap.com

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