Data Mining

Data Mining1 Data Mining Kelly Lynch Dr. Sergey Samoilenko, PhD Information Systems and engineering Strayer University celestial latitude 3, 2012 Data Mining2 Abstract prophetic analytics, sack digging, associations find and glob ar info archaeological site tools that offer many benefits to companies in the areas of guest service, productiveness and efficiency. Predictive analytics helps companies understand customers, vane excavation helps them with business intelligence service for customers, clustering helps them find related customer information and associations discovery helps them with products. However, with these information excavation tools, there are some concerns regarding solitude that have been raised by consumers. man data mining gouge help companies work to a greater completion efficiently, companies shouldnt forget that their customers well being is important as well. Data Mining3 Data mining is defined as, the serve of analyzing data from different perspectives and summarizing it into useful information (e.g., information that can be used to increase revenue, cut costs, or both). (Turban & Volonino, 2011).

apply data mining, businesses can identify past and present behaviors in their customers to restore better decisions for the future of their companies. The Benefits of data mining Data mining can benefit businesses by employing predictive analytics, association discovery, web mining and clustering. Predictive Analytics Predictive analytics can benefit companies by helping them understand what their customers want b! ased on their grease ones palms behaviors in the past. In traditional marketing, companies used to bombard all of their customers with emails, TV ads and junk mail in direct to reverse product; a very costly and wasteful governing agency to advertise. For example, if a customer in Miami received a catalogue advertising heavy winter coats, he or she would roughly likely throw that catalog away, but if a customer in Alaska received...If you want to get a profuse essay, order it on our website: BestEssayCheap.com

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