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Study Notes: Marketing: The Marketing Concept: Identify customer needs Provide returns to satisfy those needs Ensures long-term advantageousness The Marketing Mix 4 Ps harvest, hurt, place, forwarding External Environment: Sociocultural, environment,, natural, industry/competition,technological, governmental legal, economic inhering: People, technologies,facilities,culture Swot: strength weakness, threats, opportunities Segmentations: Demographic * Geographic: where they live): eg communities, cities, rural aras * Psychographic: (how they live): lifestyles, attitudes, lead and socio-economic status * Behavioural: (how they behave towards a product or service): eg occasion used, benefits sought, frequency of usage, knowledge, attitude Target Marketing form: Segmentation, takeing, positioning stratergies: Positioning instrument developing a merchandising strategy aimed at influencing how a particular market port ion perceives a product in simile to the competition.

Positioning stategy: contemplate competitors positions in marketplace offer product with a agonistic advantage finalise the marketing mix evaluate target markets response so mods can be made merchandising price x quantity forecast to sell = gross sales Forecast what ar products: goods, people, function, events, ideas Product levels/layers: classifying product: Convenience product Usually low-priced, wide distributed and purchased frequently with a minimum of comparison and military campaign Shopping productsWhen acquire shopping products consumers draw con siderable time and effort fabrication infor! mation and study alternatives Specialty productsA product that has whimsical characteristics, and is important to the buyer who entrust devote significant effort to acquire it Unsought productsUnsought products are goods or services for which the consumer has little awareness or reside until the product is brought to their attention...If you wish to get a full essay, mold it on our website: BestEssayCheap.com

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